Social media is no longer a place where one simply shares personal updates which matters Social Media Pricing Packages cost directly in our businesses. it has also become a potent business tool that connects various companies with target audiences, builds their brand awareness, and ensures conversions value added to their business.
For businesses in Nepal, finding their way around the various social media marketing channels and choosing a pricing package that best fits their needs can be daunting. In this blog we will explain it to you step by step in simple terms to enable you to make an informed decision.
Why is Social Media Marketing Important for Nepalese Businesses?
SMM has been gaining huge momentum in the last five years. According to data, a total of 4.9 billion social media users were recorded in 2023, and Nepal was no exception. According to various reports, at the start of 2023, there were more than 13.7 million active social media users in the Nepal, up from 10.5 million in 2018. That means your target audience is on Facebook, Instagram, TikTok, and LinkedIn.
Advantages of SMM to Nepalese Businesses:
- Increased Reach: By Facebook, Instagram, TikTok, Twitter, and LinkedIn, one can reach both local and international customers around the world.
- Cost-Effective Advertisements: Social media advertisements are as low as $10 per campaign, whereas traditional marketing methods may cost much more having hassles.
- Measurable Results: Through detailed analytics, we will understand our campaign performance and be able to make tweaks and changes for better results in the future and knowing our customer behavior too.
Benefits of SMM for Nepalese Businesses:
- Wider Reach: Such platforms allow us to reach both local and international customers instantly.
- Affordable Advertising: Social media advertisements in Nepal can be as cheap as $10 per campaign, whereas traditional marketing is much more costly.
- Measurable Results: We will get detailed analytics to see how each of our campaigns is doing and adjust it for better results.
Figure: SME connecting with a large audience through social media platforms
Understanding Social Media Pricing Packages
Social media pricing depends upon the service provided, team expertise, and needs of your business. Let’s simplify the common elements of social media pricing:
1. Basic Management Package (Ideal for Startups)
- Price: $100–150/month
- Services Included:
- 10–15 social media posts/month
- Basic community management: responding to comments and messages
- Monthly performance reports
- Best Fit: Small-scale businesses or startups just trying their luck in social media marketing.
2. Standard Growth Package (Ideal for Growing Businesses)
- Price: $200–400/month
- Services Included:
- 20–30 social media posts/month
- Advanced graphics and videos
- Ad campaign setup and monitoring
- Basic SEO integration for social content
- Best For: Businesses looking for consistent growth and better brand visibility.
3. Premium Brand Building Package (Ideal for Established Brands)
- Price: $500–1000+/month
- Services Included:
- Unlimited Creative Graphics Designs
- Motion Video Content, Reels, and TikTok
- Paid advertising with a dedicated budget like PPC, Facebook Boosting, Youtube Display Ads
- Collaborations famous Influencers
- Complete Analytics and Strategy
- Best For: Large-scale businesses or brands wanting to dominate their industry.
How to Choose the Right Package?
The appropriate social media package selection will be greatly influenced by your business goals, budget, and the size of your target audience. Here goes a simplified guide:
Step 1: Define Your Goals
- Are you trying to build brand awareness, generate leads, or drive more sales?
- Example: A small clothing store in Kathmandu might want to create awareness, while a tech company in Lalitpur may be looking toward lead generation.
Step 2: Assess Your Budget
- Start small and scale up. If your marketing budget per month is $200, go for a basic package.
Step 3: Know Your Audience
- TikTok and Instagram work well if the target audience is the youth of the Nepal. In the case of B2B companies, LinkedIn works well.
- Fun Fact: Between 2020 and 2023, Nepali users on TikTok saw a rise of 45%, making it a hot site for reaching out to younger audiences.
Step 4: Evaluate the Services
- What’s in each package? Take a look thoroughly. Are you looking for video content, ads, or influencer marketing? Pick accordingly.
Step 5: Measure ROI
- Always ask for performance reports. Good packages have monthly updates showing your ROI.
Common Mistakes to Avoid
1. Overpayment Without Understanding the Services:
- Ensure you know what you are paying for. For example, a basic package may not include ad campaigns.
2. Not Utilizing Analytics:
- Without data, you can’t measure success. Ask for detailed reports.
3. Focusing on Too Many Platforms:
- Focus on 1–2 platforms where your audience is most active.
4. Skipping Paid Ads:
- Organic reach has dropped 43% on platforms like Facebook over the last five years. Paid ads can help bridge the gap.
Case Study: A Nepali Clothing Brand’s Journey
Goal: Increase sales via Instagram and Facebook
Brand: BabyKasa Clothing, a small startup in Kathmandu
Step 1: Initial Spark from Small
In 2020, BabyKasa Clothing invested $150 per month in a basic package. They did creations of 10 posts per month while actively creating community engagement.
Step 2: Scaling Up Slowly
In 2022, having attained a 20% increase in sales, BabyKasa upgraded to a standard package at $350 per month. They had ad campaigns targeting Kathmandu, Pokhara, and other major cities in Nepal, plus international markets.
Step 3: Premium Investment
As compared to 2020, BabyKasa Clothing saw a revenue increase of 70% by 2024. Presently, the firm is investing $700 each month into a Premium SMM Package including collaborations with influencers and video content creation.
Tips for Nepalese Businesses
1. Use Local Content Creators: Partner with Nepali influencers to make it more legitimate.
2. Focus on Mobile-Friendly Content: More than 90% of Nepali social media users access the platforms through mobile devices.
3. Catch the seasonal trend: The best times for launching campaigns are during Dashain, Tihar, and New Year.
4. Monitor Competitors: See what similar businesses are doing and adapt to it.
Figure: A collage featuring TikTok and Instagram Reels logos
The Future of Social Media Marketing in Nepal
Social media marketing is one of the fast-growing mediums in Nepal. It’s estimated that by 2027, active social media users of Nepal will cross 18 million marks, thus proving digital strategy gains momentum bit by bit.
Key Trends to Watch:
Short-form videos by TikTok and Instagram Reels are dominating engagement.
Localized content in the Nepali language and regional languages is gaining popularity.
AI-driven insights through tools like ChatGPT and Gemini help in creating data-driven strategies.
Conclusion
Choosing the right social media pricing package is vital to achieve maximum efficiency from a marketing investment. By knowing the goals, evaluating the budget, and keeping the right team onboard, you can achieve magnificent results. Be it a small startup or an established brand, the scope of social media marketing is huge to reach out to Nepali audiences and to expand a business.
If you’re ready to grow your social media campaign to the next level, contact a trusted Nepali IT company like YetiStudio to explore your options. Remember, success on social media isn’t just about spending money; it’s all about spending wisely.
Also, visit the following pages you may like:
Why hiring an SEO expert in Nepal is crucial for businesses?
Best SEO Link Building Tools to Boost Your Website
Benefits of Partnering with a Social Media Marketing Agency
Digital Marketing: In Adding Value To Your Business
Mobile Number: 977-9808271089 (WhatsApp)
Email Address: info@yetistudio.co
Address: Baraha Marg, Dhumbarahi, Kathmandu, Nepal
Comments are closed